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PSA distribution and tracking for nonprofits, NGOs and public agencies

At an evening bus stop, a digital billboard shows a father hugging his daughter while a commuter checks her phone; the same scene plays on a TV in the cafe next door.

A stronger tomorrow starts with a bigger reach

One mission.
More ways to reach.

Connect broadcast insights, digital campaigns and meaningful audience action.

Explore PSA tracking How it works

Donated airtime

Get donated airtime
for your PSAs from
TV and radio stations.

Airings are verified and measured, and stations decide what airs.

Explore PSA distribution How it works

Animal protection

Every animal
deserves care.
Every cause, a voice.

Helping animal-welfare messages reach people who can make a difference.

Plan your campaign How it works

Awareness that matters

Helping communities
stay informed.
And prepared.

Public-service messages that help people take action.

See a sample report How it works

Public awareness

Awareness today.
Safer communities
tomorrow.

Helping vital messages reach the people who need them.

Talk to PSAReach How it works

Get donated airtime from TV and radio stations.

We send your PSAs to stations, follow up and report verified, measured airings. Stations decide what airs.

See how it works

You see what actually aired.

Airings are verified and measured, then reported by station and market with the estimated value of the airtime.

See a sample report

Google Ad Grants

Eligible organizations can access up to $10,000 USD per month in Search ads.

Explore Ad Grants

Strategy, execution and insight. Connected.

Media intelligence, public service announcement services and digital marketing that help nonprofit organizations and NGOs reach more people and create greater impact.

Seasoned in PSA.
Sharpened by technology.

Our team brings decades of combined, hands-on experience across public service announcement (PSA) distribution and tracking intelligence: airing tracking, broadcast analytics, audience measurement, donated-media valuation and campaign reporting.

PSAReach uses AI-augmented data modeling and analysis to find campaign patterns and guide optimization. Our team reviews the findings and turns them into practical recommendations for your mission.

From airing to audience to value to action

A report should answer four questions in order. Every figure carries its basis: measured where it can be, estimated where it must be.

  1. 01

    What aired

    Verified TV and radio airings by station, market, date and daypart, from measured occurrence data.

    Measured
  2. 02

    Who it reached

    Estimated impressions by market and audience, with the method and source date shown beside the number.

    Estimated
  3. 03

    What it was worth

    Commercial-equivalent value and CPM, never presented as a station's official rate.

    Estimated
  4. 04

    What to do next

    Under-delivered markets and audience gaps, and where paid media adds the most new reach.

    Recommended

Know where your message ran. Understand who it reached. Make the next media decision smarter.

The platform

AdModus tracks your airings and values the airtime

AdModus combines PSA tracking, valuation, distribution and reporting with AI-augmented data modeling and analysis. Our analysts use the findings to guide campaign optimization. Measured results and estimates carry their basis and method.

  • Airings import and campaign attribution
  • Campaign and executive dashboards
  • AI-augmented analysis with analyst-reviewed recommendations
  • Valuation: the estimated value of every airing, by station and market
  • Estimated impressions and GRP
  • Distribution and delivery, with email campaigns to stations
  • Asset library with rights and expiration checks
Illustrative dashboard with sample data.
AdModus Sample campaign · Sep 2026 Sample data
Airings 4,812 Measured
Impressions 12.4M Estimated
Media value $340K Estimated
GRP 155 Estimated
Estimated impressions by daypart
Top stations
StationMarketAiringsEst. value
KXAB-TV Denver 212 $38,400
WQRT-FM Atlanta 188 $21,900
KLMN-TV Portland 154 $29,100
WZPD-AM Cleveland 141 $9,600

PSA distribution, from spot to station to airing

We deliver broadcast-ready public service announcements to the TV and radio stations that fit your campaign, then track what happens next. Stations decide what airs, so deliveries and airings are always reported separately.

Explore PSA distribution
  1. Step 1

    Plan

    Choose markets, media and station formats, and build a clean station list for the campaign.

  2. Step 2

    Deliver

    Broadcast-ready spots with Ad-ID codes on a tracked download page for each station.

  3. Step 3

    Reach out

    Emails and follow-ups to station PSA contacts, with every delivery and download recorded.

  4. Step 4

    Track and report

    Measured airings, estimated impressions and estimated media value, in one report.

Channels and reach
  • TV stations
  • Radio stations
  • Live-read scripts for radio
  • Local, regional or national station lists
  • Markets chosen for your audience

Messages that move communities

Measurement and media intelligence for nonprofit and NGO public service announcements in health, safety, animal welfare and stronger communities, across the country.

Donated broadcast and paid digital, planned together

Donated airings land where stations choose. Paid media goes where you choose. Measured in one framework, paid budget can go exactly where broadcast fell short.

Media planning & strategy
Donated broadcast
Where it runs
Where stations choose
Who it reaches
Audiences of the donated dayparts
Reach figure
Estimated
Paid digital
Where it runs
Markets you choose
Who it reaches
Targeted by age and interest
Reach figure
Measured by the platform
One reporting framework: paid budget goes to the markets and audiences broadcast under-delivered.

Why PSAReach

Specialized in public service media, careful with every number, and built on an independent, modern stack.

Guides on measuring public service announcements

All guides
A nonprofit finance manager working through a media value calculation Featured guide
Media value · 9 min read

How to calculate donated media value

A defensible method for commercial-equivalent value, with a worked example and the mistakes that overstate it.

Get new guides by email

One short email a month with new guides on donated media, PSA tracking and campaign reporting. Reading the guides never requires an email address.

Let's move your mission forward.

Tell us about your campaign and what you need to report. We reply within two business days.

Talk to PSAReach Explore services